Ingredients
innisfree,
from Pure Jeju Island
innisfree upholds the spirit of naturalism, dedicated to finding exclusive natural ingredients unique to innisfree, rather than ordinary ingredients that anyone can easily obtain. These exclusive ingredients are not found elsewhere, but right where innisfree is closest: the pure Jeju Island that gave birth to innisfree 20 years ago. We hope to deliver "Natural Benefits from JEJU" to every customer, creating health and beauty.
It is the pure island of Jeju with its clean air, warm sunlight, fertile soil, and pure water that nurtures premium natural ingredients. innisfree researches over 15 types of natural ingredients from Jeju Island, sourcing them sustainably from an environmentally friendly perspective, contributing to local communities through fair trade practices while protecting their land, "Jeju Island."
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Ingredient Story
Products with Stories
The brand history of innisfree can also be called the history of exploring Jeju Island's ingredients.
Upholding the spirit of naturalism, innisfree has always been dedicated to discovering ingredients with exceptional skin benefits. Since its founding, innisfree has focused on Jeju Island, continuously researching various local natural materials, and has found over 15 ingredients from Jeju's land, sea, water, trees, and flowers. Additionally, Amorepacific possesses the most advanced R&D technology, capable of extracting effective components from precious natural ingredients, developing various products based on these to bring health and beauty to every customer.
This philosophy has become the foundation of today's international brands including "innisfree," "Amorepacific," and "Sulwhasoo," allowing customers worldwide to experience unprecedented new values and beauty.
Bija
Clean Energy from Jeju's Bija Forest
Bija fruit, a precious ingredient used as tribute since ancient times and commonly used as medicine in folk remedies.
Bija oil, made from bija fruit, has excellent skin protection benefits and is the foundational ingredient for the Bija series' acne care.
20 Years of Waiting
Bija fruit has excellent antibacterial effects and has been used as medicine since ancient times. It is a precious ingredient that can only be obtained from bija trees over 20 years old.
To protect the original bija forest, innisfree only uses bija fruit that has fallen to the ground rather than harvesting directly from trees. Through fair trade, we purchase bija fruit from the villagers of Songdang-ri, Gujwa-eup, Jeju, providing income to villagers while contributing to the local community.
