Our Philosophy

INNISFREE is a member of the Amorepacific family,
we represent the spirit and mission of Amorepacific.

Our Mission
We Make A MORE Beautiful World

• Amorepacific Group, adhering to the founding philosophy of "Contributing to people's beauty and health",
continues to move forward on the journey toward "Creating a more beautiful world"

• Although each brand, product, channel, and country plays a different role, each of us
shares a common "mission" and fulfills the Group's commitment to the world through practicing the ABC spirit.

"Respect the diversity of Amorepacific employees worldwide"

Our Values

CUSTOMER FIRST
Customer First

"Customer-centric thinking and behavior"

• Make satisfying customer interests and needs the top priority and use it as a standard for decision-making

• Understand customer expectations and needs, then provide solutions that exceed those expectations

BE THE FIRST AND THE BEST
Strive to Be First

"Passionate about being first and best"

• Try new things that others cannot imagine

• Continuously try to break out of your comfort zone and make yourself better

Collaborate with Open Mind
Open Collaboration

"Collaborate to achieve common goals"

• Guide mutual cooperation with an open mind to achieve common goals

• Strive to promote cooperation between internal and external partners

Respect Differences
Respect Differences

"Respect each other's differences"

• Respect the diversity of talent, perspectives, and experiences

• Pursue open and equal communication and relationships, and always treat others with courtesy

Act with Integrity
Act with Integrity

"Build trust through moral consistency"

• Pursue honesty and keep promises

• Take responsibility for your actions